Let's talk about Dartmouth
Stories From My School![](admin/upload/template4/dirtthumb_1716450153.png)
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What is Approach Marketing?
Approach marketing in alumni fundraising involves personalized communications, leveraging data for optimization, and engaging alumni through targeted programs. Let's see the key features-
- Personalized Communications: Tailoring messages to connect personally with alumni.
- Strategic Use of Data: Leveraging data to optimize fundraising efforts.
- Alumni Engagement Programs: Engaging alumni through targeted programs and incentives.
- Public Relations and Media Outreach: Amplifying reach through strategic media partnerships.
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Alumni Donated 12.5 Million Dollars
Let's talk about all the important motives to donate that we have learnt from the Dartmouth legacy-
- Donors were offered opportunities to leave a lasting legacy through naming rights for buildings, scholarships, and endowed chairs.
- High-level donors were celebrated at exclusive events, providing networking opportunities and public acknowledgement of their contributions.
- Donors who gave at significant levels were included in leadership circles, giving them insider access to university plans and direct communication with key administrators.
- Encouraged giving through class-based competitions, spurring participation with a sense of camaraderie and nostalgia.
- If you’d like to know the know-how of running a successful fundraising campaign, Request a callback.
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